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Kmart Hips Up Their Image and Asks You to Show Us What You Got In A New Campaign.
Seems that Kmart has finally killed off that terrible talking blue lightbulb- or at least I hope so. Their big new fashion marketing effort created in conjunction with Minnesota based Peterson Milla Hooks, "Money Can't Buy Style," is complete with new logo, a new attitude, new music and a new blog.Debuting in the fall of 2011, the new campaign is aimed at empowering customers to embrace their
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